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Glossary of terms used in the website and SEO world

These days most of us are up to speed with terms such as email, viruses, blogs and spam but the ever evolving world of the internet only inspires the internet geeks to cleverly play with words and phrases to astound, amaze and impress us. So this glossary is by no means all inclusive but a starting point to the web gurus' metaphors, similes, onomatopoeias, idioms and so on.


or Sort by Initial

R Redirects

Server script to force a link to go to another page automatically (redirects can be hidden from a user or set on a timer)

R Reciprocal

When two website link to each other for mutual benefit

R Ranking

The actual position of a website on a search engine results page fro a certain key word or phrase

O Outbound Link

A link from your site to another website

N Nofollow

An attribute added to a link to instruct search engines not to follow the link and share page rank

I Internet

An interconnected system of computers and systems around the world via the TCP/IP protocol

I Internal Link

A link that points to another page within the same site

I IM

Instant Messaging is the protocol that allows quick communication over the internet

G Google Adwords

Google's Pay Per Click advertising program

F FAQ

Frequently Asked Questions answer a number of questions which are expected to be asked by a number of users

D Dead Link

A hyperlink pointing to a non-existent url

C CSS

Cascading Style Sheets define the look and navigation of a website

C Cookie

Information stored on a user's computer by a website

C Click Through

The process of a click from an online advertisement to the advertisers destination url

C Cache

A copy of web pages stored within a search engine's database

B Browser

Software application usd to browse the internet - Mozilla Firefox and Internet Explorer are just two browsers

B Back Link

A text link to your website from another website

A Aggregator

Software that lets you automatically download content to your computer

0-9 404

404 error - Not Found - The server was unable to locate the URL

0-9 301

301 Error - Moved Permanently - The file has been moved permanently to a new location

Z Zeitgeist

Google Zeitgeist is a brief outline of trends of what people are searching for through Google search engine

Y Yahoo

The second largest search engine in the world

X XML

Extensible Markup Language is a scripting language that allows the programmer to define the properties of the document

V VoIP

Voice Over Internet Protocol converts the voice signal from your telephone into a digital signal that travels over the internet and then converts it back so you can speak over a normal telephone

U URL

Uniform Resource Language, also known as a domain name is how humans navigate around the internet, whereas computers use IP Addresses

U Unique Visitor

When a user visits a website, their IP address is logged so if they visit again later in the day the visit wont be counted as a unique visit but as a page impression

I IP Address

IP Address allows data to find its way to and from your computer via the internet

I IP

Internet Protocol allows machines to communicate with each other via the internet

H HTTPS

HyperText Transfer Protocol is a generic, stateless protocol which can be used for many tasks and has security features available to protect sensitive data

H HTTP

HyperText Transfer Protocol is a generic, stateless protocol which can be used for many tasks

H HTML

HyperText Markup Language is the basis for all web coding

H Hit

A single access request made to the server. A single web page can make numerous requests resulting in many hits for one page display

H Heading Tag

A tag that defines headlines in the text of a tag. These can be given prioritises to inidcate importance to spiders

G Google

Currently, the world's number 1 search engine

Q Query

An enquiry into a search engine in order to get a list of results

P Page Rank

Google's unique calculation to determine the value of a page on a website. The higher the PR the higher the page will appear in a Google Search

P PPC

Pay Per Click is a technique where the position of a paid advert appears depending on how much is someone is willing to pay for a key word or phrase

M Meta Tags

Header tags that hold information about the content of a site

M Meta Keywords Tag

Holds the keywords that are found on a web page

M Meta Description Tag

Holds the description of the content on a web page

J JavaScript

A scripting language that provides browser functionality

F FTP

File Transfer Protocol allow file transfers from a local machine to a remote host

E External Link

A link from your website to another site

B Blog

A 'web log' that is frequently updated and is usually the opinion of one person. Often visitors are invited to make comments to one's blog

K Keywords

The word or words a user might enter into a search engine to find information on their query

L Landing Page

usually used in conjunction with PPC Campaign, they are call-to-action pages that prompt the user to engage the site

R Robot

Often used to refer to a search engine spider

L Link Farm

A site that features links in no particular order which are totally unrelated to each other. Link farms are frowned upon by good SEO companies

L Link Partner

A website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking.


L Link Popularity

How many websites link to your site

O Organic Listing

A list of websites resulting from a search in a search engine, appearing below sponsored or paid ads. AKA Natural Listing

N Natural Listing

A list of websites resulting from a search in a search engine, appearing below sponsored or paid ads. AKA Organic Listing

N Niche

A specialised segment of a market that is usually geared towards one specific purpose

L Linkbaiting

The process of getting users to link to your website

S SPAM

Unwanted email or irrelevant content delivered to your inbox

S Strategic Linking

A carefully thought out process of getting websites to link to your site

T Traffic

The number of visitors to a website calculated over a period of time. Usually reported monthly

W WWW

The World Wide Web or the internet

W WILF

What I'm Looking For

S Search Query

The text entered into a search box to find relevant content on a website, web page or in a search engine

S SEO

Search engine optimisation is the process of perfecting code on a website to have optimum relevance to a search engine spider or robot.

D DNS

Domain Name Server or Domain Name System A protocol that lets computers recognize each other through an IP Address, whereas the human sees a website URL

C CAPTCHA

Completely Automated Public Turing Apart test to tell Computers and Humans Apart, particularly useful for content or contact forms to inhibit web robots from posting or sending spam

A ALT Text

The text that appears when you hover your mouse on top of an image or picture

A Adwords

Google's Cost Per Click (CPC) advertising system.


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